The automotive aftermarket leader will present its portfolio of leading product brands and experts at the UK’s premier automotive industry event.

Zug, Switzerland, May 02, 2025

Emotive is pleased to confirm its participation in Automechanika Birmingham 2025, taking place from 3 to 5 June 2025 at the NEC Birmingham. Visitors will find Emotive at Stand G80 in Hall 20, bringing together its product brands and experts for an engaging experience tailored to the UK automotive aftermarket.

The Emotive stand will feature ERA, OPTIMAL, MPM, VEGE, MRT, Triple QX, and Starline, marking the first time these brands will be showcased under one roof in the UK.

At the stand, attendees can expect:

1. Product demonstrations, including VEGE engine and gearbox solutions.

2. Opportunities to meet and speak with product and technical experts.

3. Interactive displays and giveaways.

4. A dynamic digital experience highlighting the Emotive offer.

“Automechanika Birmingham gives us the chance to connect with professionals from across the UK aftermarket,” said Richard Clarke, Head of Sales Emotive UK & Ireland. “By bringing together our brands, technical know-how, and service mindset under one umbrella, Emotive acts as a true market leader – designed to simplify complexity and deliver greater value to our partners. We are excited to share how this connected approach helps workshops and businesses thrive in a rapidly evolving industry.”

Over Emotive

Emotive (www.emotive.group) is een toonaangevend platform voor oplossingen in de automotive aftermarket in Europa, met meer dan 300 jaar gecombineerde bedrijfsgeschiedenis en ervaring. Ons doel is om duurzame mobiliteit te bieden aan elke bestuurder. Wij leveren een breed scala aan producten en diensten, waaronder remmen, ophanging, elektra & elektronica, motoronderdelen, carrosseriedelen, koeling & verwarming, filters, stuurinrichting, aandrijflijn en smeermiddelen & chemicaliën, aan meer dan 300.000 werkplaatsen in 100 landen, elke dag opnieuw. Het Emotive-platform wordt gedreven door de volgende merken: OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline en Triple QX.

Media contact  Emotive Communications Team  E communications@emotive.group  Emotive GmbH  Zählerweg 10, Zug  Switzerland