Zug, Switzerland. A number of the automotive aftermarket’s most respected brands have united under the new Emotive brand, to deliver a one-stop-shop for independent workshops across Europe and beyond, under the strapline ‘magic drives’.

Launching at Automechanika Frankfurt, the dynamic new Emotive brand is home to industry icons and rising stars such as OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline and Triple QX. 

Martin Conrad, Chief Executive Officer at Emotive, said: “By establishing Emotive, we are uniting the strength of all our renowned brands on one powerful platform. This unification enhances innovation through collaboration and makes our entire portfolio more visible, accessible and connected.

“Workshops that already know and trust one or more of our brands can now easily tap into the full spectrum of our offering, confident in our unwavering dedication to quality, value and service, and our market-leading commitment to sustainability.

“From innovative packaging solutions to our extensive range of remanufactured products – under our MRT and VEGE brands we are Europe’s largest remanufacturer of engines – we are not just keeping pace with change; we are shaping a more sustainable future for the aftermarket and leaving the world a better place than we found it.”

Theo Theuner, Chief Commercial Officer at Emotive, added: “At Emotive, where ‘magic drives’, win-win relationships are the secret ingredient in our ability to craft the finest package of quality products and services for workshops. We celebrate our colleagues and partners who empower us to make things happen through a culture of openness and vibrant collaboration.”

About Emotive

Emotive is a strategic platform for the independent automotive aftermarket, connecting specialist brands under a shared commitment to innovation, quality, and sustainability. With operations in ten countries — including Switzerland, the UK, Germany, Italy, the Netherlands, and Spain — and distribution partnerships spanning more than 100 markets, Emotive delivers over 70 million parts each year to more than 120,000 workshops across Europe and beyond.

By uniting established aftermarket brands on a single platform, Emotive enables partners to access a comprehensive and future-ready product portfolio backed by local expertise, global reach, and a vision centred on shaping the future of mobility. The Emotive platform is powered by the following brands: OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline and Triple QX.

For more information, visit: www.emotive.group

NTE Emotive representatives will be at their main stand in Hall 3.0, booth B11 and at their remanufacturing-focused stand in Hall 6.1, booth C85 for the full five days of Automechanika   (10^th – 14^th September).  

The formal brand launch press conference for Emotive will take place on 11^th September between 16:00-16:45 at Stand B11 in Hall 3.0.

Media contact  Emotive Communications Team  E communications@emotive.group  Emotive GmbH  Zählerweg 10, Zug  Switzerland