November 24, 2025

Emotive partners with Coronel Rally Team for their 10th Dakar Rally. As main sponsor, Emotive’s green-white livery shines on the Century CR7 T1+ as Tim and Tom tackle motorsport’s toughest challenge in Saudi Arabia, Jan 3–17, 2026.

Sports

October 31, 2025

Emotive has opened a scalable warehouse near Szczecin, Poland, strengthening its logistics strategy. The investment boosts capacity, streamlines efficiency, and reinforces customer service, reflecting a long-term commitment to growth and reliability.

October 23, 2025

OPTIMAL has strengthened its support for the independent aftermarket with a re-engineered engine mounting range that reflects the evolving technical and performance demands of today’s vehicles.

October 14, 2025

Emotive is marking World Standards Day by reaffirming its commitment to quality, securing ISO 9001 re-certification across three of its leading businesses.

October 08, 2025

Emotive celebrates a year of progress across Europe, uniting brands, partners, and customers under one platform. With sustainability, quality, and innovation at its core, Emotive continues to drive the future of the independent aftermarket.

September 29, 2025

At Emotive, technology is not just a support function, it is the backbone of how we deliver quality, sustainability, and innovation. From digital platforms that safeguard product data, to smart tools that bring remanufacturing closer to customers.

emotive

September 26, 2025

OPTIMAL has expanded its engine timing kit range in response to the growing technical demands of the European independent aftermarket, with the launch of two new solutions.

optimal

September 16, 2025

In just one year since its launch, Emotive has made a powerful impact across Europe, appearing at 15 major events, forging new connections, and reinforcing its role as the leading platform in the automotive aftermarket.

September 12, 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.