September 12, 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.

September 08, 2025

Emotive’s first year brought purposeful innovation across brands OPTIMAL, ERA, MPM, VEGE & MRT, delivering high-quality parts and smart services that empower customers across Europe. A foundation of trust, transformation, and mastery was set.

July 28, 2025

The Emotive Tour 2025, in partnership with LKQ, brings Emotive’s full brand portfolio to 11 key Italian locations. More than a showcase, it’s a platform for connection, innovation, and partnership with the professionals driving the aftermarket.

July 02, 2025

Emotive proudly supports pilot Patrick Davidson in Air Race X 2025, celebrating shared values of precision, innovation, and performance. As Patrick leads the race, Emotive’s trusted brands power progress both in the air and on the road.

Partner spotlight

June 25, 2025

Automechanika Birmingham 2025 marked Emotive’s first UK appearance, showcasing eight brands to over 15,000 visitors. The event focused on product clarity, operational readiness, and sparked strong engagement from UK garages and distributors.

Events

June 05, 2025

This World Environment Day, we reaffirm our drive toward a more sustainable, responsible, and forward-thinking aftermarket.

June 04, 2025

Emotive’s new online labeling system ensures up-to-date and regulation-compliant labels while streamlining collaboration with suppliers.

May 13, 2025

ERA, the electric spare parts leader in the automotive aftermarket, has launched a significantly expanded air conditioning system product range, to help customers respond to market demands.

May 02, 2025

The 2025 edition of the Motortec trade show in Madrid not only marked Emotive's debut at this event, but also our first major appearance in Spain, uniting all its product brands under one roof.