Since the launch at Automechanika Frankfurt last year, we have been on an exciting journey across Europe. In just one year, Emotive and our product brands have been showcased at 15 events and trade fairs, reaching thousands of visitors, creating new connections, and strengthening long-standing partnerships. Each occasion has underlined Emotive’s role as the leading platform in the European automotive aftermarket.

At AutoZum Salzburg, we stood alongside LKQ STAHLRGUBER, one of the country’s largest wholesalers of car parts, showcasing products from ERA, OPTIMAL, and MPM. For our Spanish debut at Motortec Madrid more than 600 visitors engaged with our booth, including live demonstrations of our remanufacturing products from MRT & Vege. At Autopromotec Bologna, we made our first presence in Italy, attracting hundreds of visitors to a collaborative booth with LKQ RHIAG, the official distributor of Emotive products in Italy. And at Automechanika Birmingham, we brought all our brands together under one banner in the UK for the first time, welcoming hundreds of garages and workshops to the stand. Every appearance has helped bring Emotive closer to customers.

Beyond these milestone exhibitions, the Emotive Tour, organized in cooperation with LKQ RHIAG in Italy, has taken things further by bringing the brand directly to customers and partners. Each stop creates meaningful encounters and brings the Emotive promise to life where it matters most: in the everyday business of the automotive aftermarket. And the journey is not over yet. With more Tour activities ahead, we will continue to bring Emotive to customers, engage new audiences, and strengthen relationships across the market.

As we celebrate one year of Emotive, these events are proof of how far we have come in just 12months. They have amplified our visibility, strengthened our presence across the markets, and reinforced our trusted reputation as the aftermarket’s leading platform. Most importantly, they show that Magic drives the Emotive journey and will continue to drive the future of the automotive aftermarket.