26 settembre 2025

OPTIMAL has expanded its engine timing kit range in response to the growing technical demands of the European independent aftermarket, with the launch of two new solutions.

optimal

16 settembre 2025

In just one year since its launch, Emotive has made a powerful impact across Europe, appearing at 15 major events, forging new connections, and reinforcing its role as the leading platform in the automotive aftermarket.

12 settembre 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.

08 settembre 2025

Emotive’s first year brought purposeful innovation across brands OPTIMAL, ERA, MPM, VEGE & MRT, delivering high-quality parts and smart services that empower customers across Europe. A foundation of trust, transformation, and mastery was set.

28 luglio 2025

The Emotive Tour 2025, in partnership with LKQ, brings Emotive’s full brand portfolio to 11 key Italian locations. More than a showcase, it’s a platform for connection, innovation, and partnership with the professionals driving the aftermarket.

02 luglio 2025

Emotive proudly supports pilot Patrick Davidson in Air Race X 2025, celebrating shared values of precision, innovation, and performance. As Patrick leads the race, Emotive’s trusted brands power progress both in the air and on the road.

Partner spotlight

25 giugno 2025

Automechanika Birmingham 2025 marked Emotive’s first UK appearance, showcasing eight brands to over 15,000 visitors. The event focused on product clarity, operational readiness, and sparked strong engagement from UK garages and distributors.

Events

05 giugno 2025

This World Environment Day, we reaffirm our drive toward a more sustainable, responsible, and forward-thinking aftermarket.

04 giugno 2025

Emotive’s new online labeling system ensures up-to-date and regulation-compliant labels while streamlining collaboration with suppliers.