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Emotive

Magic drives

The leading platform for the automotive aftermarket

Products

Premier automotive solutions

From ground-braking systems and chassis components to cutting-edge fluids and electronics, Emotive offers top-quality products, services, and sustainable innovation.

Explore our wide product range

Brands

Powerhouse line-up

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OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA

Discover the enchanting world of automotive excellence with the Emotive brands. Each brand embodies the essence of trustworthiness, quality and the magic of automotive excellence.

Discover our brands

Emotive

Delivering sustainable mobility

From our roots dating back to 1936 to our market launch in 2024, Emotive has been the leading platform for automotive aftermarket solutions. With a commitment to quality, innovation, and customer satisfaction, our purpose is to deliver sustainable mobility to every driver, everywhere.

More about our company

Vehicle parts / Year

Lubricants / Year

Trusted by Workshops

Latest News

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Blog item

November 24, 2025

Emotive partners with Coronel Rally Team for DAKAR 2026, uniting shared values of performance, resilience, and relentless drive to conquer one of motorsport’s toughest challenges.

Sports

Blog item

November 24, 2025

Emotive partners with Coronel Rally Team for their 10th Dakar Rally. As main sponsor, Emotive’s green-white livery shines on the Century CR7 T1+ as Tim and Tom tackle motorsport’s toughest challenge in Saudi Arabia, Jan 3–17, 2026.

Sports

Upcoming events

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06 Mar 2026

LKQ Stahlgruber Leistungsschau

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13 Mar 2026

LKQ Stahlgruber Leistungsschau